Aug 25, 2016

The importance of download speed for your website

  • Posted by Tim McLarty
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Speed matters with websites

The CBC reported that Canada currently ranks 28th in the world in internet download speed.  This is certainly a concern considering Canada has been looked at as a digital world leader for sometime. Our mini silicon valley pockets in places like Kitchener, Ontario have given Canada a stellar reputation among tech-heads around the world.  The article

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Dec 23, 2015

A brief history of SEO – ontrackdigital.ca

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SEO is more about content than code in 2016

We just started following Business2Community and I happened to notice an excellent article by Jessica Johnson.  It talks about the brief history of SEO and how it has gone from black hat “code loads” to today’s quality content. That’s not to say companies still aren’t finding ways to maximize their reach through code.  It’s optimization.  But Google

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Oct 6, 2015

PPC bidding trends are always changing

  • Posted by Tim McLarty
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Adwords pay per click bidding evolves, just like businesses.   As your competition changes their focus, they change their keywords.  This could present an opportunity or a challenge depending on their choices.   For the most part, it tends to be more of a challenge because your competitors are competing with you for a reason;

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Apr 3, 2015

Are you ready for the Google mobile era?

  • Posted by Tim McLarty
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Google Headquarters

Is your website mobile?  If you’re not sure what that even means, here are a few other cranium cranking questions.  Responsive or adaptive? Should you go with a separate mobile site?  However you want to look at it, starting April 21, Google will officially begin their love affair with mobile friendly websites. The announcement on their website is

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