Knowledge

Mar 20, 2017

So you want free images for your blog

  • Posted by Tim McLarty
  • Comments Off

Images on a blog or article just make it more enjoyable to read.  That’s a fact.  The images help a visual mind immediately key in on the subject matter.  And they divide up large blocks of copy so your brain has a chance to segment and understand what you’ve just read, or are about to

Read More

Aug 25, 2016

The importance of download speed for your website

  • Posted by Tim McLarty
  • Comments Off
Speed matters with websites

The CBC reported that Canada currently ranks 28th in the world in internet download speed.  This is certainly a concern considering Canada has been looked at as a digital world leader for sometime. Our mini silicon valley pockets in places like Kitchener, Ontario have given Canada a stellar reputation among tech-heads around the world.  The article

Read More

Dec 23, 2015

A brief history of SEO – ontrackdigital.ca

  • Posted by Tim McLarty
  • Comments Off
SEO is more about content than code in 2016

We just started following Business2Community and I happened to notice an excellent article by Jessica Johnson.  It talks about the brief history of SEO and how it has gone from black hat “code loads” to today’s quality content. That’s not to say companies still aren’t finding ways to maximize their reach through code.  It’s optimization.  But Google

Read More

Oct 6, 2015

PPC bidding trends are always changing

  • Posted by Tim McLarty
  • Comments Off

Adwords pay per click bidding evolves, just like businesses.   As your competition changes their focus, they change their keywords.  This could present an opportunity or a challenge depending on their choices.   For the most part, it tends to be more of a challenge because your competitors are competing with you for a reason;

Read More

Apr 3, 2015

Are you ready for the Google mobile era?

  • Posted by Tim McLarty
  • Comments Off
Google Headquarters

Is your website mobile?  If you’re not sure what that even means, here are a few other cranium cranking questions.  Responsive or adaptive? Should you go with a separate mobile site?  However you want to look at it, starting April 21, Google will officially begin their love affair with mobile friendly websites. The announcement on their website is

Read More

Jan 20, 2015

The difference between responsive and adaptive design

  • Posted by Tim McLarty
  • Comments Off
responsive website

You have heard so much about the trends towards mobile viewing of your website.  You only need to stop your car at any traffic light and watch people, completely oblivious to everything around them, walking across the street with their heads buried in their device. Since we all agree, having your website mobile friendly is

Read More

Jun 26, 2014

6 Common Mistakes Businesses Make when building a website

6 Common Mistakes Businesses Make when building a website

To say a website is important to your business is like saying a tennis racquet comes in handy at Wimbledon. And for something so essential it’s often pulled together in a rush. Or a pretty wordpress theme is purchased and populated, not taking into account the theme wasn’t the best choice for how your business

Read More

Feb 12, 2014

Welcome to OntrackDigital.ca

Web design with Video marketing

A new website.  It’s like moving into a new apartment.  But one that you had custom built from the ground up.  In some cases there is compromise.  You’re limited by budget, scope and time.  In our case, time was the only limiting factor.   Popular websites today are all about content.  And the only thing

Read More